who are WE?

COACHES INVESTED IN YOUR PHYSICAL AND MENTAL STRENGTH

Black and white badge with the text "Bioforce Certified Conditioning Coach" and the initials "CCC" at the bottom.
The logo of the International Sports Sciences Association, established in 1988, with a black background, white circular border, and the word 'CERTIFIED' at the bottom.
A logo with a black hexagon containing a white 'Pn' and the text 'Certified Coach' next to it.

chris van nostrand

FOUNDER, HEAD COACH (HE/HIM)

A smiling man with a beard and mustache, wearing a black T-shirt with a logo on the chest, against a plain light gray background.

Services

Small Group Training, Online Coaching, Personal Training

Specialties

Masters Athletes, Beginner Barbell Training, Powerlifting, Women Over 40

Certifications

Strength & Conditioning Specialist, Conditioning Coach, Exercise Nutrition Coach, Women’s Coaching Certificate 

Biography

Coach Chris’s lifelong passion for strength training, nutrition, and athletics culminated with his discovery of powerlifting in his late-30s.

This new competitive outlet enhanced his performance as a marketing executive, which motivated a career pivot to coaching. He began with the goal of unleashing physical and mental strength for people 40 and above.

Chris enjoys empowering clients with practical concepts from the latest exercise research, and creating a fun environment for people to push their limits.

Chris earned his BA with distinction in political science from Kenyon College and an MBA from the Kellogg School of Management.

When not training or coaching he’s watching musicals with his wife and two sons, reading fiction, practicing bass guitar, or binging HBO shows.

Contact Chris
Contact Chris

Zoë goykhman

assistant coach (she/her)

A young woman with long brown hair and a nose piercing, wearing a black and red racing shirt and a medal around her neck, standing in front of a blue and red racing-themed backdrop.


Specialities

Powerlifting, Tennis, Youth and Collegiate Athletics

Services

Online Coaching, Personal Training

Certifications

Strength & Conditioning Specialist, Conditioning Coach, Exercise Nutrition Coach, Women’s Coaching Certificate 

Biography

Coach Zoë began powerlifting after an injury derailed her tennis career. She’s one of the rising stars of the sport, having won every single meet in which she’s competed; including the USA Powerlifting 2024 Teen 3 National Championship, where she set the USAPL World Record Deadlift of 453 pounds. In USA Powerlifting, Zoë has a total of 8 state records in the 82.5 kg weight class. 

In her first Powerlifting America meet, Zoë set 3 Super Heavy-Weight state records including a 501 pound deadlift, 347 pound squat, and a 204 pound bench press.

Zoë sets high standards for her clients while also demonstrating tremendous empathy and the ability to empower her athletes. Like all Strength Wise coaches, she uses an evidence-based practice that blends the latest research with the unique personal experiences of every individual.  

Zoë is currently pursuing her BA in political science from Kenyon College with a focus on classical political theory.

In her spare time, Zoë enjoys hiking, baking, playing with her dog-niece, random trivia knowledge about geopolitical events, and completing the New York Times Games.